#0 - Aug. 21, 2008, 11:43 p.m.
http://www.businessweek.com/innovate/content/aug2008/id20080820_123140.htm?campaign_id=rss_daily
... page 2, specifically:
Q u o t e:
But for all the ink spilled over the Activision-Blizzard mega-merger and the attention paid to World of Warcraft—the game has been used in Toyota (TM) truck ads and parodied by South Park—the company's biggest releases could lie ahead. Executives have committed to releasing one new WoW expansion pack every year to keep the title competitive and to keep players paying the $15 a month subscription fee.
Was this taken out of context/misquoted? Sorry if anyone has already posted this.
