Problem with Realm and Faction change

Just moved a druid from Suarfang > Silvermoon and went from NE to Tauren, but after completing the faction transfer at the log in screen i was then (again) prompted to rename my character. However, when i log in people see the name i chose at the faction transfer screen vs the forced rename screen.

So i think my character is named one thing whilst others see it as another.

edit to add: I would (much prefer) the name of the character i picked at the faction change customisation screen vs the name he now has and i'm not sure why the name change was forced on me.