New Chef's Hat

Q u o t e:
Why not just have it give a chance to proc extra food like alchemist specialties? The cost is certainly significant enough.

Flavor items can often cost a lot, like the Cenarion War Hippgryph when it was first introduced and the those mammoths from the Sons of Hodir. We don't feel the the need to add special function to things just because they are expensive. I know a number of players who are interested in the hat just for the look and that's what we were going for.