"Cataclysm cost me an arm and a leg to play"

Cataclysm is $39.99, and its not too expensive. However, for new players, they have to purchase 3 other editions before they can sepnd this $39.99 on Cataclysm. And that will be too expansive to buy 4 editions. Here's the conversation between me and one of my classmates:


Me: Hi dude, Have you ever heard about WoW? The new expansion Cataclysm just launched. I am playing it and its really cool! Wanna in?

Him: Yes, I heard it before and I am going to ask my parents to buy it for my X'mas gift. BTW, how much does the game cost?

Me: Er....the new expansion is $39.99, but you have to buy three previous editions: Vanilla for $19.99, TBC for $29.99, and WotLK for $39.99. Or if you buy these four editions in a bundle, it will be $99.99.

Him: $99.99 in order to play Cataclysm? Well, it cost me an arm and a leg to play. My parents won't spend that much of money.


So Bliz, now do u see the problem? I believe most part of your WoW profit comes from the subscription fee. The game itsef shouldn't cost that much. I understand you charge $39.99 for Cataclysm, but potential customers like my classmate can not afford that $99.99. So why don't u just low down the bundle price and attrack more ppl to buy it and play it and become long term loyal custombers?