#1 - Aug. 1, 2014, 5:15 a.m.
1) Twitter is not read by everyone and many, many updates to WOD have been mentioned using twitter and only twitter. If it were not for MMO-Champion and others with twitter following feeds, many would not know what you've ever said on twitter.
2) Taking just your news releases alone, it's hard to piece together exactly what WOD will be. Patch notes are great, but they (as Blizzard has acknowledged) only really discuss changes to how the game is played, not really changes or additions to the game itself. This makes it difficult to follow unless your like me and follow twitter, build data-mining, and other social media nearly daily.
3) MANY, MANY people followed Blizzcon and WAY fewer people follow you on social media. The gap between what is being offered and what was discussed at Blizzcon can be painted pretty large by misinformed people, even if it may not be entierly true. If you're a somewhat casually informed player, it may be difficult to see exactly what is being delivered.
I wish I knew what the solution was. Granted the blog posts and news releases very much help with getting word out... there isn't a comprehensive guide to the changes being made to both the Game and Game-play. This is probably the most critical thing I have regarding expansion releases. Where can I go to see everything being offered in WoD in one logically laid out manner?
The truth is I can't. I have to be a twitter follower for 40 people, a daily follower of Battle.net for news releases, an avid reader of beta and general forums, and an MMO-Champion forum follower just to be ahead of the curve on the offerings of the Draenor X-Pac. I can't imagine how misinformed I would be if I had to piece together everything myself without being a twitter follower and a forum monitor.
I highly recommend being more precise and more concise with your methods of releasing news. Twitter bombs are just as bad as a lack of information or information that is spread out too far. This leads to things like some of these recent highly visible, yet misinformed posts getting some momentum in the forums.
I also HIGHLY RECOMMEND a consolidated publication of the offerings of Warlords of Draenor to the point where it explains in depth each aspect of change for the game and game-play. You guys have almost all the information out there, it's just spread out over twitter, forums responses, and news releases.
If I didn't follow those things, how are you telling me the details of what you're offering in your new product (Warlords of Draenor)?
If I was new-ish and not attached to social media, how would I know what the differences were between Mists of Pandaria and Warlords of Draenor?