#0 - Nov. 27, 2006, 8:57 p.m.
The competition starts at 9pm GMT (that's about 10 minutes away) and runs until Saturday 9pm GMT.
To join the chat and take part in this competition, you can either join from your browser by going to http://chat.worldofwar.net/ or use your favourite IRC client such as mIRC, to connect to irc.incgamers.com and join #wow.
Once you're in, type the following command, substituting in your email address, WoW account name, and whether you're a US or EU player.
/msg bc enter <email address> <WoW account name> <US/EU>
This will enter you into the draw, giving you a chance to be picked every 18 minutes. You must be situated in the channel to be picked (but you can be AFK).
Good luck (not that you need it with 400 keys up for grabs!)
That's http://chat.worldofwar.net/ or for IRC users: irc.incgamers.com #wow
Before anyone quotes 'scam' - this is a contest authorized by Blizzard and run by the folks at worldofwar.net as I am sure a Blue will be happy to confirm :)