Theme parks live and die by the excitement their attractions provide prospective customers. You haven’t installed a new attraction in quite some time. We’ve rode all the rides in your park. We’ve seen all the attractions in your park. We’re getting bored with the same-old, same-old.
There’s only so many times you, the park owners, can paint the horses on the carousel or change the name of the Cyclone to the Hurricane or the Tornado or the Typhoon before the we, the patrons, grow bored and start looking for entertainment elsewhere. Sure, the band you’ve hired to provide entertainment every Saturday night changes a couple of times a month, and you’re constantly rolling out new merchandise in the kiosks.
But we want…we’re begging for new attractions. As someone who loves your park but finds myself growing increasingly bored with the attractions I’ve already rode a hundred times, I’m pleading with you to give me something new and exciting. Your competitors will soon cut ribbons on their own parks. And while I personally have no interest at all in those parks, there might be a more than a few of your customers who will leave when tempted by something new.
Signed, an increasingly restless fan.
