So I’ve received 2 separate 72 hour bans for naming violations. Nothing super rude or anything, more grey area, but I understand why Anet chose to take this action.
In both cases I have had these names for months (hundreds of hours of gameplay). So needless to say it is a surprise when all of a sudden you get booted out and get the 72 hour ban message.
What I’m wondering is, now that gem store name changes are in place – why not offer this as an alternative to the ban? Seems like a win-win. I would gladly pay for a name change to have my account reinstated, and I’m sure you’d like to have my money.

