"More Than An Expansion's Worth of Content"

#1 - May 21, 2013, 8:30 p.m.
Blizzard Post

So today, I saw this

Since the launch of Guild Wars 2, NCSOFT and ArenaNet have released more than an expansion’s worth of content, regularly hosted special events like Halloween, Lost Shores and Wintersday, introduced players to the retro-goodness of the Super Adventure Box, and engaged players with the Living World philosophy, all the while continually updating and tweaking the game experience. There are record numbers of people playing Guild Wars 2 and the recent WvW and PvP updates are just the first drops in a shower of new updates.

Emphasis mine.

Which brings to mind a certain eight year running MMO that just released an expansion around the time GW2 came out, which had several new zones, a new class, a new race, dungeons, raid content, etc, etc. It seems far meatier in simple terms of content and overall development effort than what what GW2 has released, and not only that, but substantively and permanently added to the game world itself.

Then, I remembered this

Saying something like “expansions worth of content” means different things to everyone, and is nearly an impossible goal to meet expectation wise since everything expects something different, which is a big part of why marketing stepped away from that plan very quickly after asking us to use it when speaking to the press/fans.

Just to point this out, it seems like you are still hyping up your achievements post-launch beyond their scope. People do have a fairly commonly accepted idea of what is worthy of being an expansion, and if what you plan on releasing as a paid expansion is of the same scope as the updates we have gotten so far, I think it would be a poor consumer decision to purchase it.

#63 - May 22, 2013, 1:06 p.m.
Blizzard Post

Just for clarity, this quote isn’t from NCSoft PR, marketing, or ArenaNet.

It was written by the person who wrote the article, who was expressing their own opinion about the state of the game. We’re excited and humbled they feel that way, but that’s up for each of you (and the press) to decide on your own.

We’ve only once as a company made any reference to a statement about “expansions worth of content”, December of last year, in one interview and we both very quickly clarified what we meant by such, and also asked our marketing team to remove this from our future messaging since it means wildly different things to different people making it impossible to be true for everyone. (For example I expected the sandwichmancer profession in an expansion and didn’t get one in jan/feb/march, that’s BS ArenaNet!)

As a reminder, the stuff we are trying to work on can be summarized high-level here, and we’ll update this again later this year with our progress:

https://www.guildwars2.com/en/news/colin-johanson-on-guild-wars-2-in-the-months-ahead/

#74 - May 22, 2013, 4:39 p.m.
Blizzard Post

Great question. I have no idea who Bastion is, but I’ll look into it, thanks for the heads up Maz!