#1 - July 21, 2013, 12:36 p.m.
i presuaded my friend to play gw2. he just bought the game and where still waiting for the serial code at the email. how long does it usually takes for the email to come through?
Email Serial Code i still havent received it.
#4 - July 22, 2013, 5:14 p.m.
Sometimes our mails get sorted into “Junk” or “Spam.” 
Could you ask him to look in those folders, and of course he is welcome to contact Support by filing a ticket through the “Ask a Question” tab on that linked page. They will be able to assist you.