The living story constantly refers to The B-iconics as “your friends”, and they refer to you as “my friend”.
I’m a Sylvari, whom Kasmeer has constantly belittled, and feel little to no kinship with her, and to a lesser extent Marjory. (I’m sure other players have similar issues with Rox and Braham, although they “work” for my character).
Caithe and Trahearne are my friends, Sieran was my friend , Arlon and Pellam are my friends, Shashoo is my friend (etc..), Kasmeer et al aren’t.
TLDR: Please stop using ‘friend’ to refer to the PC 

