About the "2000 beta key" incident

That was a complete misunderstanding. There is no such thing said on the website about “ the first 2000 register guaranteed to have a beta key”. There is an explanation link though mentioned the register number goes really fast, and “it’s almost 2000 people signed up already.” Now I see it’s over 20k.

Either way, it’s not a hoax or scam, but a really bad timing on when to post this D3 beta key raffle page. I’m sure d. 163 . com/diablo3.cc will get some key from Blizzard, but definitely not that many. That thread destroyed the good name we’ve tried to put up as a D3 fansite, not just in the eyes of Diablo fans, but also in Blizzard. Now the site is forced to talk to Blizzard through official PR channel to clear things up and to get the site's link unblocked. Nevertheless, personally, I didn’t like what 163 .com did with that beta key "opt-in page", bad timing, poor explanation, and I think they should at least get the key before putting up the page.