#47 - March 18, 2011, 7:20 p.m.
Q u o t e:
I may say a lot of stupid stuff, but I can assure you I'm not a complete idiot.
I would never assume such things, I think you're a bright guy. At some point it seems like you took a turn against us and I'm not sure why that was. Maybe it's just the wear of having such a long announcement-to-release time frame. That spark of wonderment was lost, or something. I do believe it to be misplaced, though.
Q u o t e:
You (as a company/corporate entity) build the base for the community, the foundation. What we do within the community is derived from that.
Unless that foundation includes a change in the human condition, I think we both know exactly what will happen when these forums go from a couple hundred people to a couple million.
Q u o t e:
I remember during the development of LoD, there was a player who was very much anti-PK, didn't want it in the game, he was incredibly logical and well-spoken. He got a response from a dev on the forums, I believe it was Rob Pardo but it may have been one of the northers. The Blizzard response was lengthy and, moreover, it was stunningly honest. We don't see that type of honesty anymore, of a dev who can say whatever they want to say, because there's PR mommy holding their hands telling them when they can and cannot speak and what they can and cannot speak about.
Take a trip over to the World of Warcraft forums and read any of my replies. I work really hard to base my communication on nothing but my own personal honesty. If you can point out any cases where I haven't said what I wanted to say I'll gladly take those lashes. PR doesn't draft or review my posts.
Q u o t e:
Stuff that you write, anything from PR or interviews, it just sounds like hollow marketing bull%#*!. Because it is. Spindoctoring and empty words, a far cry from what the industry was like even 10 to 15 years ago from an outsider.
Well, I'm sad you actually think things I write are hollow. I mean we're not releasing a ton of new info about Diablo III, but I do my best to be open and honest about the pieces of the game that are announced.
Be sure not to confuse "I want to know more" with a mandate PR gag-order. Jay and the developers want to keep these things a secret even MORE than any ideas PR has about making feature announcements. They want to keep it a secret so the game is a surprise, that it's something amazing when you install it for the first time. I don't think those ideals are hollow. I also don't think they're absolute, and once we get to beta there will be plenty more to discuss before release.
Q u o t e:
What's changed? Money, of course, which is important. Environment, marketing strategies.
That could be partially true. For me and my thoughts on what's changed? What's changed is we're no longer talking with a small subset of devout gamers (although, I'm lucky enough that that's still largely true for Diablo III now). Devout enough to actually log on to the internet to talk on message boards about video games. Now we're literally surrounded by millions of people, and in that crowd the simple truth is we have to be much more careful and deliberate about what we say. In the past you could get away with a lot, because the voice just didn't travel very far. That's not the case any longer, it travels infinitely, but is unfortunately still subject to the same misunderstandings, misquotes, and misinterpretations. Just on a massive global level. That doesn't mean, or at least shouldn't mean, that we're not truthful. We're just painfully aware of what happens when you don't speak carefully.
Does it suck? Yeah, kind of, it was a much simpler time back then and so for that reason I miss those days. But instead of spending time looking backward, I adapted, and keep doing my job because I love Blizzard and I love Blizzard games. That hasn't changed, because it's still a great company to work for, the people here are amazing, and the games still kick ass.